Clean and structured, the typography conveys information with clarity and precision, never overwhelming the message. It reflects a data-driven mindset, where simplicity and consistency guide communication.
Borna is a contemporary sans-serif typeface that embodies “technology made beauty,” combining precision with visual sophistication through its clean geometry and modern, data-driven aesthetic. Used across the identity in Regular, Medium, Semi Bold, and Bold, it ensures clarity, consistency, and a distinctive visual voice in all brand communications.


The logo should be used exclusively with the official tones and gradients from the brand palette. Black and white versions are restricted and should only be used when color application is not possible.
*Always ensure sufficient contrast between the logo and its background to maintain optimal visibility and legibility, especially in printed applications.

WHITE ON UNLIMITAIL GRADIENT*

WHITE ON DEEP BLUE

WHITE ON ACCENT BLUE

DEEP BLUE ON UNLIMITAIL GRADIENT

DEEP BLUE ON WHITE

DEEP BLUE ON ACCENT BLUE

ACCENT BLUE ON DEEP BLUE

BLACK ON WHITE (RESTRICTED COLOR USAGE)

WHITE ON BLACK(RESTRICTED COLOR USAGE)

Do not use colors with insufficient contrast.

Do not apply effects to typography.

Do not right-align text.

Do not scale text to the point of cropping characters.

Do not rotate or tilt text.

Do not justify text.

Do not use excessively tight line spacing that causes overlap.

Do not use fonts outside the approved typefaces.