LOGO

The logo is conceived as a system, where the “U” emerges from modular elements in motion. Three independent modules come together as one connected form, expressing retail in motion and the connectivity Unlimitail enables at scale. This construction captures the flow of data and the alignment of multiple perspectives into a single, unified symbol. Modular by design and flexible by nature, the logo is built to adapt, maintaining its integrity while moving across contexts.

SYMBOL (MAIN)

HORIZONTAL LOGOTYPE

WORDMARK

VERTICAL LOGOTYPE (SECONDARY)

COLOR PALETTE

The color system is built around a range of blue tones that convey technology, clarity, and confidence. This palette creates a cohesive visual language that supports both brand expression and functional communication across digital and physical applications.

GRADIENTS

The gradient system includes two variations, the Unlimitail Gradient (hero) and the Dark Gradient (secondary). The hero gradient is the primary expression of the identity and should be used in prominent areas such as backgrounds, supported by the primary palette, while the dark gradient may be used when additional contrast is required. Gradients may be applied to backgrounds or the shelf, but should never be used on text and must not be layered over one another, ensuring clarity, consistency, and strong visual harmony across all applications.

UNLIMITAIL GRADIENT

cmyk(029, 120, 000, 000)

Pantone 292 C

rgb(121, 188, 232)

#79BCE8

cmyk(027, 005, 002, 000)

Pantone 545 C

rgb(186, 215, 235)

#BAD7EB

DARK GRADIENT

cmyk(100, 092, 035, 036)

Pantone 282 C

rgb(0, 32, 85)

#002055

cmyk(085, 072, 000, 000)

Pantone 286 C

rgb(0, 62, 255)

#003EFF

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SECONDARY COLORS

The secondary palette is intended for data visualizations, providing flexibility while maintaining visual harmony. It may also be used more freely in merchandise and internal applications, as well as within brand environments such as social media and digital platforms. Secondary colors should only be combined with other secondary colors and must never be used in OOH applications or communications intended for external audiences.

CORAL

cmyk(000, 083, 054, 000)

PANTONE 198 C

rgb(240, 83, 96)

#F05360

PINK

cmyk(000, 055, 019, 000)

PANTONE 708 C

rgb(244, 143, 160)

#F48FA0

ORANGE

cmyk(000, 049, 100, 000)

PANTONE 144 C

rgb(248, 139, 0)

#F88B00

YELLOW

cmyk(001, 012, 088T, 000)

PANTONE 114 C

rgb(255, 217, 55)

#FFD937

DEEP GREEN

cmyk(084, 046, 069, 040)

PANTONE 7736 C

rgb(34, 80, 68)

#225044

LOGO

COLOR PALETTE

GRADIENTS

UNLIMITAIL GRADIENT

DARK GRADIENT

SECONDARY COLORS

CORAL

PINK

ORANGE

YELLOW

DEEP GREEN

LIGHT GREEN

GREY 1

GREY 2

GREY 3

GREY 4

GREY 5