LOGO VARIATIONS

To ensure flexibility across different contexts and formats, the Unlimitail identity includes a set of approved logo variations. These consist of the primary logo, the symbol, the wordmark, and the secondary logo. Each version is designed for specific applications while maintaining visual consistency and brand recognition. Always select the variation that best suits the layout and available space while preserving the integrity of the brand.

HORIZONTAL LOGOTYPE (MAIN)

SYMBOL

WORDMARK

VERTICAL LOGOTYPE (SECONDARY)

CLEARSPACE

To preserve visibility, each of the four logo variations must always be surrounded by adequate clear space. The minimum clear space can be defined by X (height of the first shelf), Y (height of the last shelf), or Z (height of the “U”). No text, images, or graphic elements that compromise legibility should enter this area.

HORIZONTAL LOGOTYPE (MAIN)

VERTICAL LOGOTYPE (SECONDARY)

WORDMARK

SYMBOL

MINIMUM SIZE

Each of the four logo variations has defined minimum sizes for both digital and print applications. The logo should never be reproduced below these dimensions, as this may compromise clarity and recognition. Always select the appropriate version and size according to the medium to ensure optimal visibility across all touchpoints.

HORIZONTAL LOGOTYPE (MAIN)

SYMBOL

WORDMARK

VERTICAL LOGOTYPE (SECONDARY)t

COBRANDING

In co-branding applications, only the primary horizontal logotype should be used to represent the brand. This ensures consistency and proper alignment when paired with partner identities. The logo must always respect the defined clear space.

LOGO COLOR OPTIONS

The logo should be used primarily with the official tones and gradients from the brand palette. To ensure legibility across different contexts, it may also be applied in dark blue or white when needed. Always ensure sufficient contrast between the logo and its background to maintain optimal visibility and legibility, especially in printed applications. Examples below illustrate the correct usage.

WHITE ON UNLIMITAIL GRADIENT

WHITE ON DARK GRADIENT

WHITE ON ACCENT BLUE

WHITE ON DEEP BLUE

DEEP BLUE ON WHITE

ACCENT BLUE ON WHITE

BLACK ON WHITE (RESTRICTED COLOR USAGE)

WHITE ON BLACK (RESTRICTED COLOR USAGE)

LOGO MISUSE

1. Do not alter the logo in any way.

2. Do not use colors outside the official brand palette.

3. Do not modify or replace the logo’s typeface.

4. Do not apply effects to the logo, such as shadows, gradients, or outlines.

5. Do not distort the logo, including stretching or compressing.

6. Avoid place the logo on busy backgrounds with insufficient color contrast.

THUMBNAIL

Thumbnails are a set of icons designed to support the brand across digital and interface applications. They can appear in three formats: square, rounded square, or circular, and may be used in both light and dark modes, depending on the context.

LIGHT SQUARE THUMBNAIL

LIGHT ROUNDED SQUARE THUMBNAIL

LIGHT CIRCLE THUMBNAIL