The gradient system includes two variations, the Unlimitail Gradient (hero) and the Dark Gradient (secondary). The hero gradient is the primary expression of the identity and should be used in prominent areas such as backgrounds, supported by the primary palette, while the dark gradient may be used when additional contrast is required. Gradients may be applied to backgrounds or the shelf, but should never be used on text and must not be layered over one another, ensuring clarity, consistency, and strong visual harmony across all applications.

The primary palette is composed of three core tones: Deep Blue (hero), Accent Blue, and Light Blue, which define the visual identity. Deep Blue is used in backgrounds and text to provide a strong foundation that supports the hero gradient, Accent Blue highlights key elements, and Light Blue acts as a supporting tone. These colors should be applied across backgrounds, typography, and the shelf, creating a cohesive system that expresses clarity, technology, and visual harmony.